Labels on cosmetics and body care products are a tough code to crack. The industry is so shockingly unregulated that it’s usually impossible to trust the claims that manufacturers place on their products. A word such as “natural” can be used by anyone for anything. Even “organic” is misleading. Companies are supposed to use an organic label only if all ingredients are certified-organic, but they can also say it’s “made with organic” if it contains a minimum of 70 percent certified-organic ingredients. Regardless, 30 percent still leaves a lot of room for toxins.
The whole industry has a “innocent-till-proven-guilty” approach to ingredients. Unless a chemical used in beauty products is proven to cause harm to human health, it is classified as GRAS, or “generally recognized as safe.” This classification is upheld by the U.S. FDA and hardly has the best interests of consumers at heart.
The best thing we consumers can do is read ingredient lists carefully in order to avoid chemicals that are known to be harmful, even though they continue to be widely used. Here is a list of the top 20 toxins to avoid, according to Gillian Deacon’s 2011 book.